Oak & Thistle
Branding
Tools: Illustrator | Photoshop | InDesign
Oak & Thistle, is a modern whiskey bar where the spirit of Scotland meets the art of mixology. Oak & Thistle invite their patrons to indulge in a captivating experience that combines the rich heritage of Scottish whiskey with contemporary craftsmanship. The moody ambiance is designed to immerse guests in the allure of the Scottish highlands, while expert bartenders craft unique, whiskey-based cocktails that will tantalize taste buds.
Oak & Thistle’s mission is to provide an exceptional whiskey and cocktail experience that blends tradition with innovation. They strive to be the go-to destination for whiskey enthusiasts and cocktail aficionados alike, offering a thoughtfully curated selection of over 80 whiskeys from around the world. With their dedication to craftsmanship, attention to detail, and warm hospitality, they aim to create an inviting atmosphere where every sip tells a story and every visit becomes a cherished memory.
brand mission
Process
I drew upon the name and moodboard for inspiration on the logo. Creating a vector illustration of a Scottish thistle to use as the main imagery in the logo. To add interest created a knockout version that bleeds out of the circle in reverse. For the logotype was inspired by vintage lettering styles and signs, but I wanted to modernize it a bit. So opted for a more modern serif but applied a drop shadow effect and thin outline.
For the menu created a folding leather menu that would have the primary logo embossed on the cover. The interior utilized the brand pattern on the verso, while the main menu page is on the recto. For the cocktail listings each cocktail is contained in a frame which includes the drink name, main ingredients and then a vintage style sketch of the drink to the right of the name/description.
For the business card, the front side would contain the embossed primary logo (matching the menu) which the back contains the needed information in the “Linen” brand color to make sure that the type is legible.
Brand Pattern
Flat Files
Business Card