ChefsFeed
Digital Design
Working within ChefsFeed’s established brand guidelines I designed image assets for use on both the website and the weekly email newsletters.
The images to accompany blog content would be read by ChefsFeed’s audience of over 40 million. One series I produced was to go with a set of City Guides that local chefs would share their go-to spots. Following guidance from our Creative Direc- tor, I designed a series of collages in Photoshop that featured landmarks from each city while applying filters, textures, etc to add ChefsFeed stylistic flair.
Depending on our needs I created various animat- ed gifs/ images matching the content of the news- letter. Using brand colors and typography to make sure there was stylistic consistency across emails.
Tools: Illustrator | Photoshop
“CITY GUIDES | TOKYO: How to tackle Tokyo’s neon-drenched Shibuya district bite by bite.”
“Where To Eat On Your Next Trip - Email Campaign gif”
“ISLAND GUIDES | OAHU: How to eat your way through island paradise"
“Time is Running Out to Apply - Email Campaign gif”
“CITY GUIDES | MEXICO CITY: Enrique Olvera shows you how to fall in love with the city he calls home.”
“THE REQUIRED | NEW YORK CITY : A definitive guide to NYC’s tried and trues, as chosen by over 5000+ of the nation’s top chefs, and industry pros.”